Upstream innovation guide from Ellen MacArthur Foundation

The Ellen MacArthur Foundation released on November 20 their Upstream Innovation guide to packaging solutions. The guide proposes to rethink the packaging, product and business model to prevent packaging waste at the source. To achieve this, the guide presents strategies to eliminate, reuse and circulate packaging materials, and presents over 100 concrete implementation examples. There are also valuable resources including a thorough description of the guide, presentation slides, a searchable example database, videos, and more.