The workstream Advocacy acts as voice of the European label community on matters like public affairs, stakeholder management, and participation in external initiatives. The role of the workstream is to represent the label industry to strengthen the position of the whole value chain by monitoring developments in regulations & guidelines impacting the interests of the industry.
The activities are divided in ongoing working groups and temporary taskforces. The ongoing workgroups are the Regulatory affairs & sustainability core group and the Stakeholder & brand-owner relations. Current taskforces are working on PPWR revision, addressing the label industry 'pain points' in the ongoing EU PPWR consultation, and on the FINAT Sustainability Award, promoting the label industry's achievements on sustainability internationally to stakeholder groups by rewarding best practice.