Wink expands in Asian market

German die-cutting tool manufacturer Wink has strengthened its presence in the Asian growth markets.

The company has named Winchance (HK) for China and Hong Kong, Taiwan and South Korea, and IGS Asia Pacific for Thailand, Indonesia, Malaysia, Vietnam and the Philippines as official sales agencies. The successful cooperation between Wink and both agencies has now been confirmed with exclusive agreements.

Winchance produces mainly label ribbons at three locations in China. The company has been focusing on the label business for 15 years and is the official sales partner of Avery Dennison, selling label materials, equipment and other Avery products.

Winchance has offices throughout China, amongst others in Hong Kong, Peking, Shanghai, Guangzhou, Suzhou and Xian. The first contact with Wink had been established at Labelexpo 2011 in Brussels and has been continuously intensified since then. In addition to China and Hong Kong, Winchance will also exclusively distribute Wink’s products in Taiwan and South Korea.

Wink also signed an exclusive agreement with IGS Asia Pacific, located in Bangkok (Thailand). IGS has been serving the label and packaging markets for years. Acting as official partner of Gallus for Thailand, the IGS team is experienced in flexo printing.

IGS represents companies such as Zecher, UV Ray, LampTech and Kelva. IGS will be the exclusive distributor of Wink products in Thailand, Indonesia, Malaysia, Vietnam and the Philippines.

Detlef Geske, sales director, Wink says, “Both Winchance and IGS have been very convincing with their professional work right from the start, and sales has developed more than satisfying.”

Geske says “In this respect, the exclusive agreements were only the next logical step in line with our growth strategy”, Geske goes on. “Our Asian customers highly appreciate the quality of our die-cutting tools, and due to the close cooperation with our delivery services, lead times from Europe to Asia are not a problem nowadays.”