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UPM Raflatac promotes the FSC Forests For All Forever branding

UPM Raflatac is sponsoring the Forest Stewardship Council® by supplying FSC®-certified label materials to promote the new FSC global brand Forests For All Forever™. It highlights the benefits forests have on the environment, society and the global and local economy, in a way that is clear and consistent and represents the values of FSC. Paper-faced self-adhesive label stock for promotional labels was produced at UPM Raflatac’s factory in Changshu, China. Once printed, the labels are used to promote the new FSC brand throughout the Asia-Pacific region.

UPM Raflatac has supplied FSC-certified products since 2008 and actively co-operates with the organization around the world. The aim is to increase the use of certified wood in the label production processes and to promote awareness of the forest certification and related responsibility issues. As the labelling industry frontrunner in ecodesign-driven product development, sustainable label materials production and solutions for recycling, UPM Raflatac naturally supports sustainable forestry. To guarantee that paper-based label materials are responsibly sourced, a chain-of-custody system like that of FSC assures the traceability of paper from forest to consumer. UPM Raflatac now offers more than 700 forest certified label products globally.

A representative from FSC will be available on UPM Raflatac stand E2 – F2 at Labelexpo Asia 2015 in early December to discuss the benefits of forest certification.