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UPM Raflatac boosts brand performance at Gulf Print & Pack, Dubai

UPM Raflatac will be present at the Gulf Print & Pack event at the Dubai World Trade Centre on 26-29 March. Under the theme 'Boost Your Brand Performance', UPM Raflatac will be presenting innovation in label films, and solutions for Pharma, Food and Durables labelling.

Films have many advantages over paper label faces. They retain their functionality, stability, and visual appeal when exposed to water, chemicals, oils and UV light. They also support stunning effects like the 'no-label look'. UPM Raflatac's extensive range includes advanced materials like Raflex MDO and Raflex Pro, which bring optimal clarity even to contoured and squeezable containers, without the haze of traditional PE.

UPM Raflatac's pharmaceutical and healthcare labelling solutions cover needs from tamper-verification in the supply chain to cryogenic storage in laboratories. Global availability, comprehensive customer support and long-term stability of supply guarantee solid partnerships.

In food labelling, meticulous regulatory compliance keeps consumers safe. UPM Raflatac food labelling materials are produced in facilities certified to the ISO 22000:2005 food safety standard. They meet EU food contact regulations such as EU10/2011, and are available with Documents of Conformity as legally required by brand owners.

For Durable goods labelling, UPM Raflatac offers robust solutions for all environments, exposures and surface types. This keeps identification and safety information intact for the lifetime of domestic and industrial appliances, electronics and automotive parts.

Sustainability is a key driver in UPM Raflatac's product development processes, from sourcing, production, delivery and product use to end-of-life. Sustainably designed, resource-efficient label products benefit the entire value chain. Examples include responsibly sourced FSC® and PEFCT certified papers, and thinner papers and films precisely optimized for their intended applications.

"With the theme 'Boost Your Brand Performance', UPM Raflatac is highlighting world-class quality, performance and sustainability - backed by industry-leading customer service," says Dmitrij Strechin, Area Sales Director of Eastern Europe and Middle East. "We welcome label converters, packaging designers and brand owners to discuss market trends, share technical expertise and discover self-adhesive label solutions meeting the latest expectations for innovation at our stand M25."