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UPM Raflatac attracts label and packaging designers to WDC Helsinki 2012

(UPM Raflatac, Tampere, 7 November 2011) – UPM Raflatac has launched a promotional campaign on the Pro Label Studio website for label and packaging designers in Europe. By giving feedback, designers have a chance to win a weekend for two in World Design Capital Helsinki between May-December 2012.

For UPM Raflatac, the Pro Label Studio campaign is an opportunity to reach out to designers and innovate new self-adhesive labelling solutions together with them. Pro Label Studio is UPM Raflatac’s online label design studio, where designers can preview and experiment with various label materials. The site also highlights UPM Raflatac’s Prototype Selection that offer fresh combinations of colour and texture for creative label solutions.

“The application is a great example of our innovative solutions. As a frontrunner of bio and forest industry we want to inspire the design community by developing new ideas and materials. WDC Helsinki 2012 gives us a platform to deepen our relationship with designers,” says Elisa Nilsson, Vice President for Brand Management at UPM.

UPM partners with WDC Helsinki 2012 as one of its main corporate sponsors. The World Design Capital is selected bi-annually and to earn the honour, a city must utilise design to promote cultural, social, and economic development in an exemplary manner. The World Design Capital sets a global standard and serves as a meeting place for the world’s design community.

The Pro Label Studio campaign goes on until 2 December 2012. Visit the campaign website at www.prolabelstudio.com/wdc2012.

For further information, please contact:
Elisa Nilsson, Vice President, Brand Management, UPM, elisa.nilsson@upm.com
This press release will be available in other languages under ‘News & Publications’ on our website: www.upmraflatac.com.

About UPM Raflatac
UPM Raflatac, part of UPM’s Engineered Materials business group, is one of the world’s leading suppliers of self-adhesive label materials. UPM Raflatac has a global service network consisting of 12 factories on six continents and a broad network of sales offices and slitting and distribution terminals worldwide. UPM Raflatac employs 2,400 people and made sales of approximately EUR 1.1 billion (USD 1.5 billion) in 2010.

UPM & Design press kit available at: www.upm.com/EN/MEDIA/Press-kits

UPM Raflatac Communications | Tel. +358 204 16 143 | Fax +358 204 16 8136 | communications@upmraflatac.com
UPM Raflatac | PO Box 53, Tesomankatu 31 | 33101 Tampere, FINLAND | www.upmraflatac.com