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Sun Chemical Performance Pigments at European Coatings Show 2009

Visitors attending the European Coatings SHOW 2009 will be introduced to new innovative products from Sun Chemical Performance Pigments that will improve productivity and enhance color offerings for customers in the consumer electronics, industrial, waterborne, and architectural coatings markets. 

Sun Chemical's booth, located in hall 10, stand 117, will showcase a wide array of organic, pearlescent and metallic pigment lines and explain how its solutions can be tailor-made for each individual customer. 

"In today's economy, our coatings customers are looking for more effect pigments, color options, and additional ways to cut costs," said Myron Petruch, president of Sun Chemical Performance Pigments. "At the European Coatings SHOW 2009, we're introducing new solutions that unlock opportunities for new revenue and open up new markets for customers, all while running a more efficient operation." 

Sun Chemical to Launch New Pearlescent Pigments

The European Coatings SHOW will be the launch pad for SunGEM , a new industrial effect pigment product line from Sun Chemical that provides 10 new shades of intense high chroma color with excellent opacity and superior pearlescent luster. SunGEM's newest colors will help industrial designers set new trends and position their products apart from their competition.

In addition to new bold and brilliant colors, SunGEM offers unique magnetic alignment properties that bring colorful three dimensional effects to their coatings and end use applications. 

Sun Chemical will also highlight an extended natural pearlescent pigment line under the brand name SunMica®.  Visitors will be introduced to a full range of synthetic micas which provide improved clarity of color combined with increased pearlescent luster and sparkle. The new Sun Chemical pearlescent range offers impeccable silver whites, rich interference colors and the metallic sheen of golds, bronzes and russets. The pigments allow for unique styling and effect opportunities and will be available in standard and weather resistant forms.

Interactive Displays and Demonstrations Showcase Sun Chemical Performance Pigments' Newest Products and Capabilities

A variety of interactive displays and demonstrations at Sun Chemical's booth will allow visitors to witness firsthand what Sun Chemical's pigments look like as a coating on a car, rim and other industrial products. A line of 12 Carrera slot cars painted using Sun Chemical's pigments will be on display at the show as well as four mini cars sprayed with the new SunGEM effect pigment.

Highlighted at the booth with the race cars will be Sun Chemical's Palomar® Delta Blue 60, a unique durable reddish blue pigment for automotive coatings that also provides the potential to reduce paint costs. By virtue of Delta Blue 60 pigments' very reddish blue shade, compared with conventional Blue 60, up to 50 percent of the pigmentation in paints can be phthalocyanine blue, which saves costs.

Three car rims coated with SunMetallics® pigments will also be on display at the booth. SunMetallics is a line of non-leafing aluminum flake pigments for use in solventborne industrial and OEM coating applications. The product portfolio includes cornflake and silver dollar pigments over a broad particle size range to allow for formulation of coatings with excellent hiding power to brilliant metallic effects and excellent color travel.

Sun Chemical will also provide demonstrations in the booth of Surpass® Elite W, a stir-in dispersant targeted for use in high performance water borne coatings such as automotive and exterior industrial coatings. Surpass Elite W is dispersed by a simple stir-in process. There is no need for bead milling, eliminating spoilage and rework problems, and reducing processing time and effort needed for quality control. In addition to simplifying the paint making process, the Surpass Elite W pigment line also provides improved color capability.

About Sun Chemical

Sun Chemical, a member of the DIC group, is the world's largest producer of printing inks and pigments and a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales over $4 billion, Sun Chemical has more than 11,000 employees supporting customers around the world.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group B.V., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our Web site at www.sunchemical.com.