SLEEVE LABELING TECHNOLOGIES: AWA Alexander Watson’s latest market study
A new in-depth study of the dynamic sleeve labelling market has just been published by AWA Alexander Watson Associates.
The research report AWA Global Sleeve Label Market Study 2018 is an update on the current status in this market, and it confirms how strongly sleeve labeling technology has established itself in a relatively short timescale. Today claiming around 18% of the overall global label market, it is a maturing technology -- but growth is still strong, at an annual 5.5%. As the study documents, most of the volumes are in heat shrink sleeves, representing around 88% of usage, and with the Asian region claiming the highest volumes by far.
Across all the sleeve label formats – heat shrink, stretch sleeve, ROSO™ MD sleeve, and RFS MD sleeve -- the major end-use market sector is, of course, beverages, at 66% of volumes, with food-related applications today in second place at 19%.
Substrates, supply chain
The study goes on to examine the different sleeve material substrates used for each format, as well as the structure of the related supply chains, and documents in depth the regional geographical market characteristics. From resin manufacture through converting and printing to application technologies, as well as the existing legislative and recycling challenges, AWA Global Sleeve Label Market Study 2018 provides a thorough understanding of the technology today and tomorrow for all involved in the market across the value chain, and for those considering future entry.
Full details of the AWA Global Sleeve Label Market Study 2018 may be found on the AWA Alexander Watson Associates website, www.awa-bv.com, where the report may also be ordered online. AWA are also hosting an Introduction to Heat Shrink Labeling Technologies Workshop in Minneapolis, USA, on 13-14 November 2018.