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SHRINK SLEEVE LABELING: THE FUTURE? AWA conference explores the possibilities

The AWA International Sleeve Label Conference and Exhibition (ISLCE), is taking place this year in Europe, on 1-3 April, in Amsterdam, and with the third day at the Empack exhibition in 's-Hertogenbosch. The continuing high interest in this conference, now in its thirteenth year, is testimony to the enormous growth in this labeling technology around the world – particularly shrink sleeve labeling.

Says Corey Reardon, CEO of AWA Alexander Watson Associates: ‘Combining the expertise of substrate manufacturers, converting and application experts, and different end uses, shrink sleeve labeling is a unique, complex product identification and decoration process that delivers a unique and much-valued product decoration solution. But what is the future for shrink sleeves? --This year’s ISLCE conference program will address this and much more.’

Voice of the customer

End-user customers – brand owners and consumers – agree with Reardon’s positive view of sleeve labeling. Pernod Ricard is a brand owner skilled in the use of the technology, and Lucas Helferty, Production Specialist, Pernod Ricard, will be sharing some of the successes that continue to help his company maintain the on-shelf presence of its products, as will L’Oréal’s Retail and Trade Marketing Manager, Professional Products Division, Erik Troost. From yet another end-user viewpoint, Multi-Pack Solutions will highlight current trends and demands as experienced by a top contract packer.

Across the value chain

With the goal of meeting the needs of attendees from all sectors of the industry, the program also features speakers and panel discussions from leading technology companies -- including Bonset, Flint Group, Gallus, HP, Karlville, and Verst Group Logistics. Conference sessions to address attendees’ particular interests will focus on specific topics: market trends and technology; recycling and sustainability; and shrink sleeve printing and conversion.

The program will also include the AWA real-time industry survey with participants, providing an informative overview of the market’s potential. There are valuable networking opportunities during the program around the supplier tabletop exhibition, and at the cocktail reception at the end of the first day.

Sleeve Label Awards presentation and Empack visit

An annual feature of ISLCE is the presentation of the AWA International Sleeve Label Awards to the winners selected by the 2019 panel of expert judges. An additional program feature on April 3 sees ISLCE participants invited to enjoy a complimentary visit to The Netherlands’ leading packaging exhibition, Empack, in 's-Hertogenbosch. Complete with transport to/from the show, lunch, and an evening cocktail reception, the day also provides ISLCE participants with seats at a special sleeve label seminar.

Full details of the AWA International Sleeve Label Conference & Exhibition – supported by a number of companies including platinum sponsors SKC Inc and Accraply -- are available on the AWA website, www.awa-bv.com, where it is also possible to register online.