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10-09-25
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Sappi: Go strong with next-level label papers at drinktec 2025

At drinktec 2025 (15-19 September, Munich), Sappi will showcase how our comprehensive label paper portfolio drives brand success in the brewing and beverage market. We deliver proven performance and visual impact that help brands stand out on crowded shelves whilst reducing plastic in secondary packaging.

Parade Label WS: Your new strength

Our Parade Label WS is a label paper that offers high-wet-strength and alkali-resistant properties for returnable bottles used in beer, mineral water, and soft drinks applications.

It delivers exceptional whiteness, brightness, and outstanding surface quality, whilst ensuring perfect printing and finishing results. This translates directly into maximum shelf impact and brand differentiation, both of which are key factors of success in brewing and beverage market.

The range includes Parade Label WS Linen, which features attractive linen embossing that provides an enhanced look and feel, as well as optimised functionality. The improved separability and reduced static adhesion ensure proper label application. When preparing bottles for reuse, the paper washes off easily, supporting the circular economy principles important to beverage manufacturers.

Complete Sappi portfolio spans all beverage applications

Sappi’s comprehensive label paper portfolio addresses a wide range of beverage packaging needs. For example, our Parade Label Pro is a gloss label paper solution that’s perfect for non-wet strength applications, such as non-returnable bottles.

As sustainability becomes an equally important decision factor alongside functionality, quality, and cost, Sappi’s paper-based solutions offer beverage brands a pathway to reduce plastic dependency without compromising performance. Our label papers help companies achieve their environmental goals while maintaining the premium presentation that drives consumer preference and market performance.

drinktec 2025: First-time showcase

Sappi’s first time participating in drinktec underscores our commitment to serving the brewing and beverage sector with sustainable packaging solutions.

Join us at Hall C2, Booth 179, to discover how our label papers can elevate your beverage packaging. This marks Sappi’s first participation in drinktec, reflecting our strategic commitment to serving the brewing and beverage industry with tailored solutions.