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Rotometal Sharpens its Focus: New Business Units Drive Innovation and Customer-Centric Approach

In a move designed to bolster innovation and advance customer service, Rotometal, a leading European manufacturer of rotary tooling, today announced the restructuring of its business into three specialized units.

This strategic initiative signifies Rotometal's dedication to continuous improvement and a deeper understanding of their clients' needs. Each unit will concentrate on a specific product segment, fostering a more targeted and efficient approach across the company's entire product portfolio.

“We're constantly looking for ways to enhance the value we deliver to our customers,” said Gabriela FitzGerald, Marketing Manager for Rotometal. “By establishing dedicated business units, we can ensure in-depth expertise, streamlined processes, and exceptional service for every aspect of our offerings.”

Specialized Expertise for Distinct Product Lines

The new structure will see Rotometal's operations divided into three core units:

  • Hard Tooling: This unit will champion Rotometal's cornerstone products - magnetic cylinders, anvil cylinders, print cylinders, gears etc. These precision-engineered components are the foundation of high-quality printing across diverse applications. The dedicated Hard Tooling unit will prioritize continuous innovation, rigorous quality control, and unparalleled customer satisfaction within this critical segment.
  • Composite Tooling: Catering to the ever-evolving printing landscape, this unit will focus on composite sleeves, a key technology for both wide and narrow web printing. Composite tooling offers a winning combination of versatility, durability, and superior performance in demanding production environments. The Composite Tooling Unit will empower Rotometal to explore advancements in material science and lightweight design to further optimize these products.
  • Consumable Products: Recognizing the vital role consumables play in the printing process, this unit will prioritize inks and varnishes. By dedicating a team to these essential materials, Rotometal ensures consistent quality and optimal compatibility with their tooling solutions.

Benefits for Rotometal's Customers

This strategic restructuring offers several advantages for Rotometal's valued customers:

  • Deeper Product Knowledge: Dedicated teams with a deep understanding of each product line will be better equipped to address specific customer needs and deliver tailored solutions.
  • Enhanced Efficiency: Focused expertise within each unit will lead to streamlined processes and improved production efficiency, potentially resulting in faster turnaround times.
  • Unwavering Customer Service: Dedicated points of contact within each unit will ensure more personalized and responsive customer service.

Rotometal's commitment to continuous improvement and customer focus is evident in this restructuring. By dividing their business into specialized units, they aim to deliver a more comprehensive and efficient service to their clientele across the printing industry.