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21-07-20
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Ritrama presents Soft Touch: Softness and elegance in only 17µ

SOFT TOUCH is the Group's most elegant and sophisticated polypropylene laminate. An extremely thin velvety layer that enhances each and every type of label in the cosmetic and personal care and food & beverage sectors, with softness and elegance.

Particularly suitable when embellishing luxury or high-end packaging, SOFT TOUCH is also a fantastic ally when designing labels for wine and craft beers.

Conceived and developed by the R&D department, SOFT TOUCH is a unique lamination of its kind: the reduced thickness and milky transparency allows it to create “velvet” effect labels of any colour. Laminate combinations can be carried out with any type of film or paper substrate, with a white, transparent or metal finish, also ensuring excellent printing with all today’s printing techniques.

SOFT TOUCH is a versatile lamination, also ideal on paper-based, self-adhesive materials, able to embellish the simplest of labels, for results that are aesthetically unexpected and pleasant to the touch, for all those projects where an original but affordable result in terms of style is required.

SOFT TOUCH is also particularly suitable on matt effect packaging, since it allows it to maintain the same visible aesthetic aspect, while providing an enjoyable tactile experience, giving a uniform and homogeneous softness to the entire surface of the label, with a pleasant velvety touch including on printed areas.

The experience of consumers is no longer guided solely and exclusively by the visual aspect of the label but also by a tactile factor: a multi-sensory experience that conjures up feelings of calmness and well-being, along with elegance and refinement. All sensations that are closely linked to the world of luxury packaging, in which the sophistication and finesse of the materials used, are fundamental to convey the correct message to consumers.