Ritrama launches shiny: Cost-effectiveness has never been more brilliant

Ritrama launches Shiny, a brand new and innovative film in shiny silver metallic polyethylene, suitable for the creation of labels with high visual impact for flexible containers for the personal care, cosmetic and food sectors.

Shiny by Ritrama represents today a very valid, versatile and cost-effective alternative to the traditional and expensive metalised polyethylene films offered so far by the market. A real revolution in the field of labels for cosmetics and beauty products, characterized mainly by high-end products demands, necessary to obtain extremely rich and decorative labels, vibrant colors and excellent technical performance.

Tested to obtain excellent results with the most common printing techniques (UV typography, UV screen printing, UV flexo, gravure, hot and cold stamping) and types of inks, Shiny by Ritrama guarantees the same results, in terms of brilliance and gloss, compared to conventional metalised polyethylene films.

The polyethylene face material, 85µ thick, ensures very high conformability, which is an essential characteristic for labelling contoured and squeezable containers, typical of the cosmetics and personal care sectors, which are usually subject to continuous pressure from the user. Being made of polyethylene, Shiny is completely recyclable if applied to containers of the same material, thus facilitating the recycling process of all those supports and containers of which most objects of daily use are made, such as bottles, trays for food and cans.

With the new Shiny by Ritrama, cost-effectiveness has never been more brilliant.