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Pulse Roll Label Products’ Ukrainian Partners Host Successful PureTone Conference

Sofi Company LLC and Prime-Pack, Ukrainian partners of narrow web ink specialist Pulse Roll Label Products, hosted a successful conference on 26th April 2016 to promote the UV flexo PureTone? ink system to label printers in the region.

The conference, held at the Cosmopolite Congress Hall in Kiev, featured presentations highlighting the benefits and value of the PureTone concept, with live ink mixing and colour matching demonstrations using the company’s high strength PureTone mixing bases. The event was attended by around 60 representatives from the Ukrainian, Belarusian and Moldavian label printing markets.

Gary Seward, Managing Director, Pulse Roll Label Products said, “Our partners Sofi Company and Prime-Pack did an excellent job of organising and hosting a highly successful conference to promote PureTone to the regional self-adhesive label market. The live ink mixing and colour matching was reminiscent of our live demos at Labelexpo last year and provided label printers with an opportunity to see first-hand the benefits that PureTone can deliver in terms of a total colour management solution.” Darren Gillespie, Technical Service Manager at Pulse Roll Label Products added, “We were delighted to attend and support our partners at this event to promote the whole PureTone concept.”

Olga Marchenko, Import Manager, SOFI Company LLC, commented, “As Pulse Roll Label Products’ partner in the Ukraine, we were very excited to introduce the PureTone concept to our local markets and to demonstrate how PureTone provides a total colour management solution that addresses the growing need for colour standardisation and accurate brand and corporate colours. ”

Oleg Maletych, Director, SOFI Company LLC and Prime-Pack, added, “We believe that, in partnership with Pulse Roll Label Products, we can together create a brighter future for narrow web label printers.”

Pulse Roll Label Products unveiled its new high strength UV flexo PureTone inks in September at Labelexpo Europe 2015. PureTone was developed and formulated in-house by the company’s R&D experts in response to growing market trends driven primarily by the needs of brand owners for greater colour control, consistency and repeatability. Industry interest in the new system has been tremendous since the show with many label printers in both the UK and international markets now embracing the whole PureTone concept.

The PureTone ink range includes a UV flexo ISO process set, in addition to a high strength, mono-pigmented mixing base system whereby the single pigment formulation makes it easier to colour match due to the reduced total number of pigments used in the mixed ink. This enables optimised colour strength and cleaner colours to be achieved and also reduces the potential for metamerisation. The high strength formulation allows for lower film weights of ink resulting in reduced inventory and lower ink volume consumption for narrow web printers and provides greater flexibility for printing half-tones and full-tones using just one printing plate.

Working with the leading suppliers of colour measurement solutions and pre-press proofing equipment, colour standardisation is achieved through use of X-Rite’s InkFormulation Software (IFS) and an X-Rite eXact™ Spectrophotometer in conjunction with the PureTone mixing bases. Pre-press proofing using RK PrintCoat Instruments’ Flexiproof 100/UV also accurately simulates UV printing reducing unnecessary downtime, increasing production efficiencies and resulting in less waste.

The success of PureTone since its launch demonstrates the value of using high strengths UV flexo mono-pigmented mixing inks combined with digital colour management for the next generation of conventional flexo printing.