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Prati company conquers Labelexpo Europe 2013

The systems and projects presented by the Italian company capture the attention of operators

At the international show in Brussels, the large PRATI Company stand, located in the entrance hall, captured the attention of the numerous visitors to the event staged in the Belgian capital during the four days dedicated to the label industry.

An appointment that challenges the global crisis with a growth in both the number of exhibitors and visitors, up by 20% over 2012. In this context, which just goes to show how lively the sector is, the PRATI Company innovations captured the curiosity and attention of visitors to the stand throughout the entire show period. The policy followed by the Company, which expresses itself in an extensive differentiation of systems on offer, proved to be a really winning one, recording peaks of attention for the two machines that could well represent the extremes of current production: The STARplus independent rewinder (which can be put in line with any printing machine and is particularly appealing for anyone not requiring an inspection system), dedicated to the market bracket tied to low value-added labels, and the ALHENA IML finishing unit for In-Mould labels, thanks to which PRATI Company has officially made its entry into the packaging area, wagering on one of its sectors most influenced by technological added value.

The outlook whereby the future of the industry is identified by its cutting-edge technologies and new materials was also confirmed by the excellent reception given to the official presentation of the Core Linerless Solutions project, developed by PRATI Company in partnership with two other Italian companies operating at global level: Ritrama (manufacturer of standard and special auto-adhesive materials) and ILTI (manufacturer of automatic labelling machines). The innovative CORE unit integrated in the VEGAplus modular finishing system has in fact been designed to convert Ritrama’s new auto-adhesive materials into single-layer materials without liner. The entire process is performed without any production wastes, with obvious economical and environmental benefits. Finally, the finished reels can be distributed by means of applicators featuring a special dedicated head made by ILTI.

The large number of contracts executed with customers from all over the world and the partnerships set up or consolidated, thanks to the numerous new contacts with potential buyers operating on all major markets, outline the picture of a Company in clear contrast with the scenario affected by the current global economic crisis.

40th anniversary
The success obtained by this latest Labelexpo Europe also worthily crowned this year’s important fortieth anniversary of PRATI Company’s foundation, celebrated on the next-to-last day of the show with a lively and enjoyable cake-party. Before the traditional cutting of the cake, Chiara Prati, Sales Director, thanked the authorities, the press, all collaborators and the participants in her speech, which underscored that: “never before has there been a time like this for the Company, when all resources are concentrated on the future, a future in which we see ourselves not only strengthening our leadership in the segments we already operate in, but also launching into new areas and taking up increasingly more stimulating challenges”.

For more information visit: www.praticompany.com