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Overprint's successful debut with BOBST at Labelexpo Europe 2023

bel realized its most successful Labelexpo show to date, where Overprint’s integration with BOBST made its debut in the international label industry. With a newly revitalized brand style in place, the company promptly engaged with customers, partners, and new industry contacts to present the latest innovations and technological advancements in its Overprint Management Information System.

Yiannis Katis, bel’s CEO comments: “The activity at our booth and at the show far exceeded our expectations. There was considerable interest in our system, especially in the newly developed BOBST integration and our highly established IML offering.” He adds: “Visitors to our booth acknowledged and complimented the cutting-edge advancements and innovative features of our Overprint MIS. The feedback we received was very positive and we were content to see that customers continue to adapt to the digital age at a very high pace.”

From September 11-14, bel was showcasing its Overprint MIS in its booth 9A15 and in BOBST’s booth 3A58 at Labelexpo Europe in Brussels Expo, Belgium. During the show bel’s team presented the platform of Overprint MIS and provided visitors with live demonstrations.

bel unveiled a momentous integration with BOBST, one of the world’s leading supplier of equipment for labels and flexible packaging production, featuring advancements that aim to drive production and ensure comprehensive quality assurance. 

The latest innovations that leverage the power of technology, connectivity, and machine learning were introduced. Overprint MIS has undergone significant enhancements, with a focus on materials management, traceability, and quality control.

These improvements empower businesses to optimize their operations and maintain the highest standards of quality. Utilizing the powerful tools within Overprint MIS, converters can gain a competitive edge, and achieve greater competitiveness, efficiency, and sustainability.

We extend our heartfelt gratitude to all our partners, customers, and industry colleagues who have been a part of our journey. We eagerly anticipate your presence in Barcelona in 2025, where we will unveil even more exciting innovations from Overprint MIS that will redefine the world of labels and packaging.