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Nuova Gidue rebranded as Bobst

Nuova Gidue has formally changed its name to Bobst Firenze following the acquisition of the Italian narrow web printing equipment manufacturer earlier this year by the supplier of machinery and services to packaging manufacturers in the folding carton, corrugated board and flexible material industries.

With the technologies of Nuova Gidue, Bobst plans to extend its already wide range of printing and converting options, and the purchase confirms its strategy of expansion in the label industry.

Bobst expects strong growth in the labels and packaging industries, and plans to build on the expertise and dedication of Nuova Gidue’s existing management and employees at its location in Florence, Italy.

At the time of the announcement of the takeover, Erik Bothorel, head of Bobst’s web-fed business unit and a member of the Bobst Group executive committee, said: ‘We want to grow in the label segment and establish our leadership in short run packaging solutions. The innovative technologies of Nuova Gidue in flexography and offset can be easily integrated into our existing product lines.’

Bobst Firenze remains headquartered at the address formerly used by Nuova Gidue.