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Night-time road safety solutions from Avery Dennison

Hazerswoude, The Netherlands -- With the winter months just around the corner, it is worth remembering that all new commercial heavy goods vehicles above a certain weight (3.5 tons for trailers, 7.5 tons for trucks) must now comply with the new ECE104 road safety regulation, and carry retro-reflective contour markings for improved night-time visibility in dark road conditions. Avery Dennison Graphics and Reflective Solutions offers a portfolio of professional-grade durable, self-adhesive conspicuity tapes for contour markings which comply with ECE 104 Class C requirements, in the specified widths and colours. Statistics have shown that such products can genuinely increase road safety, and significantly reduce accidents involving side and rear vehicle impacts.

Advanced prismatic cube corner technology
The range features two products employing advanced prismatic cube corner technology: Avery V-6700B conspicuity tape for rigid vehicle surfaces, offering eight-year durability; and Avery V-6750B for PVC curtain-sided vehicles, offering three-year durability. Both are available in yellow, white and red; and the latter is supplied with integrated application tape.

Available from Avery Graphics or Avery Reflective distributors
Avery contour marking products are available from Avery Graphics or Reflective distributors throughout Europe. For further information please check our website, www.reflectives.averydennison.com.

About Avery Dennison
Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.

© 2011 Avery Dennison Corporation. All rights reserved. Avery and all other Avery brands, product names and codes are trademarks of the Avery Dennison Corporation.

Ann Hirst-Smith
Ann Hirst-Smith Associates
+44 1442 875552