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New FSC® certified wine faces meet the productive PET30 liner

(UPM Raflatac, Tampere, 27 September 2011) – UPM Raflatac’s biggest selling wine label faces are now available FSC® certified. The gloss, matt and textured papers cover a wide range of wine labelling needs, providing wine growers and retailers the possibility to meet consumer perceptions of a reputable, responsible and premium brand.

The FSC chain of custody tracks certified material from the forest to the final labelstock product, and guarantees that the wood raw materials are from responsible sources. UPM aims to maximise the use of certified fibre and promotes a global increase in the use of certified wood. UPM promotes all credible forest certification schemes including the two major international ones, FSC® and PEFC™.

Together with the FSC certified wine faces, UPM Raflatac is offering a productivity boost with the PET30 liner option. The thin PET liner provides longer roll lengths for fewer roll changes, and high-speed conversion even with complex label shapes.

The used liner can be sold to recyclers, eliminating landfill costs and complementing the sustainability of the FSC certified label faces. For bottlers, this robust moisture-resistant PET liner dispenses at higher speed with less risk of web breaks, and again reduces the number of roll changes. More uptime means better productivity for an increase in profitability.

For further information, please contact:
Mr Lee Unsworth, Business Segment Manager, Wine and Beverage labelling, UPM Raflatac EMEA, tel. +44 7712 198 387

Photo material available online: http://pet.upm-kymmene.com/?cart=3651-eeiaicefgk&language=EN

This press release will be available in other languages under ‘News & Publications’ on our website: www.upmraflatac.com.

About UPM Raflatac

UPM Raflatac, part of UPM’s Engineered Materials business group, is one of the world’s leading suppliers of self-adhesive label materials. UPM Raflatac has a global service network consisting of 12 factories on six continents and a broad network of sales offices and slitting and distribution terminals worldwide. UPM Raflatac employs 2,400 people and made sales of approximately EUR 1.1 billion (USD 1.5 billion) in 2010.

UPM’s Biofore vision embraces a long-term commitment to environmental responsibility, in our operations and throughout the lifecycle of our products. Key areas in this aspiration include sustainable products, climate, water, forest and waste. UPM’s focus on the continuous development of its environmental performance drives advancement towards targets set for 2020. www.upm.com/responsibility

About FSC®

Forest Stewardship Council supports environmentally appropriate, socially beneficial and economically viable management of the world's forests. FSC promotes responsible forest management by evaluating and accrediting certifiers, by encouraging the development of national and regional forest management standards, and by providing public education and information about independent, third-party certification as a tool for ensuring that the world's forests are protected for future generations. Further information about FSC-US can be found at www.fsc.org.