myCordenons (Fedrigoni Group) is born: “my” partner for creative specialty papers
Agility, uniqueness and character. Just like the restyled lion on the elegant new logo. Gruppo Cordenons, the historic Italian company that develops and manufactures creative and technical papers - and part of the Fedrigoni galaxy - evokes flexibility, personality and effectiveness. Key qualities for its clients, major luxury brands looking for exclusivity, high added value and sustainable solutions.
The new visual identity, designed by the Milanese branding studio Robilant Associati, was presented during an exclusive event during Packaging Première. The Cordenons brand, now fresher and with modern appeal, becomes myCordenons, and highlights the strong connection with customers. The message is the listening and collaboration aspect that builds unique creative partnerships. Centuries of history, highly sophisticated know-how and a slim active structure - thanks to both its people’s skills and the manufacturing flexibility - make up the rest, allowing highly customised responses in short time.
Final clients and customers are at the heart of myCordenons’s mission. As you would expect from a company that has made customisation its distinctive characteristic, and developed several bespoke products for well-known luxury brands, from fashion to cosmetics, to the automotive industry. “myCordenons - explains Micaela Di Trana, Marketing and R&D Director of the Fedrigoni Group Paper business unit - means that every customer can be considered “its” partner, because if the paper they have in mind does not exist in the catalogue, we can help create it, together and rapidly. myCordenons wants to support creative thought, promote expression and allow ideas to be put on paper in an innovative, elegant and sustainable way: myPower, myPaper”.
“The whole brand experience - from the positioning to the visual language, to the new or updated tools - was created with the aim of highlighting the unique nature of the myCordenons offer. Below the surface, the idea behind this project was to overcome the specificity of the subject, freeing its expressive power’s energy”, comments Angelo Ferrara, Creative Director of Robilant Associati and author of the project.
“my” comes before every brand and every product name representing extreme customisation. The same concept that guided the new website and the new sustainable swatch-book, myPowerKit. Made almost completely of paper and cloth, myPowerKit consists of several minibooks dedicated to different paper ranges that can be reorganized according to one’s preference. Each book also features a QR code to go in depth into the characteristics on the website. The tool hosts three souls: myInstinct, which gathers together myCordenon’s most iconic and unique offer and myAgile, with the more classic products, plus myBespoke, the tailor-made section. Papers capable of inspiring and opening the mind also through sound: you can listen to their music thanks to the smartphone speaker part of the myPowerkit, completely made of paper. These three so diverse personalities are portrayed by the Italian artist Frankie hi-nrg mc, who has compiled three playlists available on the new myCordenons Spotify profile.
The website also introduces a new brand experience, exploring the personality of the more interesting papers through graphics and animations made in a very distinctive fresh new language: on the home page, the user is guided in an imaginative story and then, continuing to surf, reaches the more technical product information. If the customer lets itself be inspired by so many surprising solutions, it can also choose to develop its own bespoke paper with the company: myCordenons accepts any challenge!