Mitsubishi shows new JETSCRIPT inkjet paper for white space marketing on envelopes at Hunkeler Innovationdays 2013
In targeted marketing campaigns, individualised one-toone marketing is the key for better marketing success. The envelope can even be the deciding factor whether or not the recipient will open his mail. Every plain white envelope is a waste of valuable advertising space. Mailings using printed envelopes show a significantly higher recall rate.
Mitsubishi HiTec Paper Europe recognises this as a high priority application and is now offering JETSCRIPT ML 9084, a coated inkjet paper which is specifically designed for this application and provides brilliant results.
The wide colour gamut and high resolution of the 87g coated paper enable accurate reproduction of colour specifications. The reverse side is offset and flexographic printable, and the high whiteness of the coated surface enables the best barcode readability. The coated paper is not only deinkable, but also FSC® Mix certified. Optimal folding and finishing quality and the fast drying time of the ink thanks to the ink-receiving layer complete the product, making JETSCRIPT ML 9084 the medium of choice for white space marketing on envelopes.
Visit Mitsubishi at Info Booth G06 at HID 2013 and learn more about the full range of JETSCRIPT inkjet papers for commercial inkjet printing and a variety of applications such as direct mail & envelopes, transaction & transpromo, labelling and book printing.