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Mercian Labels launches liner waste collection service

UK-based converter Mercian Labels has launched Closed Loop, a label liner recycling service helping its customers to reach sustainability goals and contribute to a circular economy.

The new initiative, Closed Loop label liner recycling service, is set to impact businesses throughout the UK and the environment, from cost savings to contributing to a circular economy and making a difference to the planet's future. The program is open to all new and existing customers.

‘The truth is that for many brands, the label release liner is often forgotten about. For so many years there hasn't been a sustainable alternative when it comes to processing label liner waste, other than landfill or incineration,’ said the company in a statement.

Customers participating in the program can return pre-sorted liner waste to Mercian Labels, which will check it, collate it, and send it off to the pulping plant, where it will be turned back into release liner and paper to be used in magazine publishing.

This is just the latest sustainability initiative introduced by Mercian Labels. In March 2021, the company gained an ISO 14001 certification reinforcing its commitment to being a sustainable and environmentally conscious manufacturing business.

The company has been operating continuously since 1969. It started in a small building in Penkridge and in the last half a century expanded to a 24,000 sqft factory in Burntwood, Staffordshire, UK. In 2020, Mercian Labels invested GBP 1m to improve and automate its manufacturing capabilities. With a combination of flexo, screen-print, digital and inkjet technologies, it specializes in short and long-run self-adhesive labels, long-run variable data, barcode production, and manufactures for globally recognized brands.