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Luxury labelling connects consumers with brands at PCD Perfumes, Cosmetics & Design Congress

UPM Raflatac's luxury and decorative labelling experts will be present at the Perfumes, Cosmetics & Design (PCD) congress at Espace Champerret in Paris, 3-4 February 2016. Label converters, designers and brand owners are welcome to discuss their self-adhesive labelling needs and gain insights into the latest materials to connect consumers with the spirit of their brand.

The right label materials radiate charisma and command attention for those vital few seconds consumers spend on purchasing decisions. Standard label materials can short-change brands; decorative materials from UPM Raflatac do them justice.

Metallic-look materials achieve high visual impact and express high value and celebratory sparkle. Options include silver, gold and brushed metal effects, mirror-finishes and patterned holograms. Iridescent, tinted and opaline materials add a touch of class and a sense of intrigue. Textured, embossed, soft touch and textile-feel materials make a compelling sales argument by appealing both visually and to the touch.
The ultimate vanishing act from the cosmetics department

UPM Raflatac's latest innovation is the near-invisible VANISHT label film. At just 23 microns it finally delivers the true 'no-label look' sought by the industry for decades. On clear glass and rigid containers, brand owners elevate the dramatic effect of their visuals and raise impressions of excellence.

VANISHTopens new opportunities for creative teams. Irregular label shapes are possible, and the PET material supports a full palette of creative effects including metallic accentuation,opaque lettering and colour shading - more than has ever been possible with direct print.

"UPM Raflatac decorative label papers and films work on the senses with visual and tactile effects that express quality and shelf-appeal. They present premium products in a class of their own - making that vital connection between brands and consumers," says Tuomo Wall, Director, Films at UPM Raflatac.

"We're delighted to be meeting label converters, graphic designers and brand owners at PCD for a hands-on look at the world of possibilities we offer for brand differentiation - including unique and tailored materials to differentiate specific products and brands."

Find UPM Raflatac's luxury and decorative labelling experts at Stand AA15!