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The land of tulips honours Avery Dennison in its own special way

Hazerswoude, The Netherlands -- Avery Dennison’s long association with The Netherlands has been charmingly recognised with the naming of a new tulip.   During a recent visit to the Corporation’s facility in Hazerswoude, The Netherlands, Avery Dennison Chairman, President, and CEO Dean A Scarborough received the gift of the newly-bred tulip, which he named ‘Avery Dennison’, from the Hazerswoude plant leadership team.   An official registration certificate signed by the plant’s breeder confirms its name, under which it will now be available commercially.

Mr Scarborough was delighted with the gift – a red tulip that echoes the colour of the Corporation’s logo – and,  as our picture shows, he took the appropriate step of baptising it with water.

‘This is a wonderful way to celebrate the Corporation’s close relationship with The Netherlands.   We opened our first factory in Leiden as long ago as in 1955, invested heavily in its expansion and made Leiden our International Headquarters in 1962, and then, in 1968, added a second Dutch plant, here, in Hazerswoude.   Both Leiden and Hazerswoude remain the lynchpins of our European operations, and I am really proud that our company name will now be formally associated with a beautiful, bright red tulip as well as with self-adhesive materials!’