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LABELING AND PRODUCT DECORATION New 2022 AWA Study reports growth in global label demand

Labeling and product decoration are critical to the packaging industry, combining the essential information to identify a product with the sales enhancement properties of branding and on-shelf visibility. The status of this market is documented in the newly-published 16th edition of AWA Labeling and Product Decoration Annual Review 2022. It explores all the different facets of the subject across the main labeling formats – pressure-sensitive, glue-applied, sleeving, in-mold labels – and their supply chain characteristics.

The new study details the profiles of the different end-use application segments, including primary product labeling, variable information printing, and security labeling, and sets them in the context of in-depth regional market analyses. In 2021, AWA estimates that global label demand approximated 71,010 million sqm – showing a growth of some 3.8% over the prior year. While these figures span all the label and product decoration technologies, 41% of these volumes were in pressure-sensitive labels, 34% in glue-applied labels, and 19% in the sleeve labeling technologies.

Regional profiles

Regionally, the countries of Asia continue to claim the largest market share, 45% of the total; Europe a 25% share; North America an 18% share; South America 8%; and Africa and the Middle East 4%.

AWA’s regular updates on aspects of the labeling and packaging market are detailed on the company’s website, where their Global Annual Review Labeling & Product Decoration may be ordered online.