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21-07-15
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LabelExpo 2015: new HERMA materials for wine labels

Exquisite outfits for precious vintages:
New materials for wine labels

  • HERMA has extended its portfolio, adding two new premium-quality textured papers ideally suited for the labelling of wine and sparkling wine bottles.
  • The 62W multi-layer adhesive ensures excellent adhesion for labels manufactured from this paper stock – even in ice buckets.

HERMA’s new, visually appealing textured paper types HERMAfelt white brut (316) und HERMApearly sun (330), which will be introduced at this year’s LabelExpo trade show (hall 11, stand C40), are the newest addition to the manufacturer’s HERMAexquisite range of materials for wine and sparkling wine labels. HERMAfelt white brut (316) offers label makers high opacity alongside good moisture resistance and a grained surface structure, while HERMApearly sun (330) provides a pearlescent, textile-like surface structure. The HERMAexquisite portfolio includes 23 additional high-end label materials: textured and moisture-resistant as well as coated papers, aluminium papers, and white or transparent films. In all cases, optimal adhesion is ensured by HERMA’s proven 62W multi-layer adhesive. It offers outstanding adhesive properties even in cool and damp conditions, e.g. in wine cellars, and is suitable for submersion in ice buckets. Additionally, it features the ISEGA certificate for direct contact with foodstuffs. “Not least due to the 62W adhesive, HERMA has gained an excellent reputation as a problem-solver in this market segment over the last years”, says Ralf Drache, HERMA head of sales. Since wine and sparkling wine labels have become an essential component of successful wine marketing, outstanding adhesive as well as functional properties are in demand. “More and more vineyards and sparkling wine producers, for instance, consider it very important that a high-quality appearance is maintained until the bottle has been emptied”, says Drache. Thanks to exquisite papers, in-house development know-how, and an experienced technical service, HERMA is able to score highly in this field.