Label Apeel goes quintessentially British with Belvoir Cordial & Ringtons Tea
Label Apeel gives an account on the non-alcoholic brands they represent.
Since early this year they have been printing labels for two of the UK’s well-loved drinks brands, Ringtons Tea and Belvoir Fruit Farm.
Both companies are family owned and managed and have strong roots in British heritage, things that as a business Label Apeel is passionate about. They taste great too!
Belvoir Fruit Farms
We’ve had a relationship with Belvoir Fruit Farms since 2011 and we were delighted to be invited to tender late last year. This high-end drinks brand was started round the kitchen table back in the 1970s, and the drinks are still made the same way 40 years on.
We were successful with our tender and now print the labels for all the cordial range, which is made up of eight different flavours, including Elderflower, Blueberry and Raspberry & Rose. These simple yet striking labels use cursive to spell out the name of the brand and select just one relevant colour per flavour, which helps draw attention to the bottles on shelf, but not too much attention, after all they are British! We ran extensive colour trials in order to maintain colour consistency with previous labels, which we achieved perfectly.
Karen Capey, Label Apeel’s business development manager for beers, wines and spirits who heads up the contract is delighted with the relationship: “Belvoir Fruit Farm is a dream client for us. We love working with companies who are local and Belvoir is literally just down the road in Lincolnshire. The labels are stylish, yet simple and let the product do all the talking.”
Who doesn’t love a good cuppa? So, when Ringtons Tea stopped by our stand at Pack Tech 2013, we got on swimmingly. Established in 1907, this old school family business still delivers tea and coffee to customers’ doors like in the early days, and is available in only select retailers.
We began running trials for them in February, and in April their labels began firing off our machines.
“Three months into the contract and Ringtons Tea are really happy with the labels.” smiles Label Apeel’s Craig Goodman, “It’s a three-year contract and I’ve just had the first review meeting and they said it was a smooth transition with no defects, rejects or errors on the production line. Which is what every printer wants to hear.” he finishes.