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Infigo & HP demonstrate the power of AI in automated workflows at drupa Düsseldorf, held between 28th May - 7th June, from the Messe Düsseldorf, Germany.

By teaming up with the best workflow partners the print industry has to offer, Infigo, with backed by ‘HP’s Heroes’, will be transforming attendees of this years drupa exhibition into superheroes, during a ground-breaking demonstration, that combines the latest AI filter technology, with an entirely automated workflow.

Located in HP Hall 17 of the Messe Düsseldorf, as HP's premier web-to-print provider and only supplier in the hall, Infigo will be operating from two kiosks – one providing a labels workflow and the other, a packaging workflow.

The workflow begins with a simple ‘selfie’ at one of the photobooth kiosks, and ends with visitors transformed into a face-swap superhero, featured on their very own sticker/label or pouch package, to collect at the end of each day.

Step into the booth as a mortal, emerge a superhero
Beginning with a quick headshot in the respective photobooths, attendees will then choose an AI filter from a Herculean choice of characters, before perfecting their design using Infigo’s powerful editing tools.

Once the design has been finalised, it will be available to view from all angles using their state-of-the-art 3D preview module, complete with any embellishments. Once the order has been completed and checked out, the visitor will then receive a confirmation email, along with order number, so they can 'Track & Trace' progress across the workflow.

For the labels workflow, the order will then be passed onto the next stage of the workflow for batching and ganging through Infigo’s integration MIS partner CERM (Connect: CERM) and then pushed through to HYBRID Software (Connect: HYBRID) for step and repeat, before HP Site Flow swoops in, to print the item on their revolutionary Indigo 6k printer.

Likewise, those placing an order through the packaging workflow will also be able to edit, personalise, and preview their order in 3D before it’s completed and pushed through Connect: HYBRID for step and repeat.

HP Site Flow then receives the order and prints it out on their incredible Indigo 200k, before JetFX cuts out the individual orders.

Not “just a gimmick”
Infigo CEO & Founder, Douglas Gibson, who will be in attendance at the event, said: “The addition of AI face swap technology into the HP and Infigo workflow isn’t just a gimmick. It adds true value for the end client, by creating truly unique products that have the ‘wow’ factor.

“It’s these types of features that keep a customer coming back – something that can add more margin, more value and most importantly, more profitability.”

Which hero will you become?
Infigo will have a range of mighty superheroes to choose from, each representing a different workflow partner.

You could choose to become an electromagnetic-powered Infigo playboy billionaire? Guard a mythical underwater kingdom, as the half-human, half-Atlantean HYBRID Software king of the seas? Or perhaps transform into an X-ray vision, clenched-fist-flying HP caped crusader.

Partners CERM, AB Graphic International, drupa, JetFX and Karlville also have their own dedicated characters, so there really will be something for everyone.

An Infigo hero everywhere you turn
As well as finding Infigo in HP Hall 17 at drupa, they will also be combining superpowers with partners at Esko, for their own workflow demonstration in Hall 8b.

So, there will be plenty of opportunities to speak to a member of their team to learn about the benefits of web-to-print and automation.