HomeNews › Huge investments in production, quality and people - Apex welcomes Bas van der Poel as Technical Sales Manager
 
12-02-14
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Huge investments in production, quality and people - Apex welcomes Bas van der Poel as Technical Sales Manager

While many international companies got in trouble in the current economic climate, Apex Group of Companies - global leader in anilox and metering technology – made another huge step towards further growth opportunities for the next 10 years. “We are pleased that we are able to make such major investments despite a challenging economic environment”, says Willem-Jan Kersten, Vice President Sales EMEA/Asia at Apex.

Apex new investments include strategic plans for the expansion of production capacity &quality assurance on a global scale, as well as R&D efforts for new products & technologies, a new CRM package and the enforcement of the team with new service & sales personnel. “Investing in technical support & service is crucial to Apex as one of our core values is supporting our customers
with the best service and knowledge,” according to Kersten.

In this context the company newly created the position of the Technical Sales Manager and is proud to welcome allround Flexo specialist Bas van der Poel in this function. Bas’ main priorities within Apex lie in the service & support of OEM’s and Key accounts. Furthermore, he will become sales manager for Africa and the Middle East, both areas that he is acquainted with and sees as a growth challenge for Apex.

42 years old Bas started his career in the graphic industry in 1992. After working in a pre-press company for about 18 years he was focused on anilox, (mounting) sleeves and CFK products. Bas is convinced that Apex’ technical developments are perfect tools to support printers in their daily business. He sees as his personal challenge further expanding the group and successfully implementing all new developments at Apex customers. In his spare time, Bas enjoys bicycle tours and long walks which “round out my routine and give me the stamina to manage my daily work challenges”, according to Bas.

Apex wishes Bas good luck in his challenging new function.