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Fujifilm South Africa puts itself on the map with successful Open House event

Fujifilm South Africa recently hosted an Open House event to unveil its new, custom-designed Head Office and showcase the company’s Graphics and Imaging technologies.

Under the theme ‘Print. Cut. Workflow.’, the well-attended Open House took place in its new office in Sandton, Johannesburg. The building allows for the latest Fujifilm printing technologies to be showcased, as well as easier access and increased utilisation of space.

The new facility is an improvement on the previous, smaller building, which had limited space for equipment and unused office space as a result of the shift towards hybrid working, particularly since the pandemic.

With a new focus on technological developments, the new-and-improved facility incorporates an enlarged technology centre. In addition to this, the team also created spaces for boardrooms, a training centre, a 35 seater auditorium and Fujifilm’s graphics technologies, healthcare, imaging solutions.

As well as displaying and demonstrating a variety of solutions, the event also showcased Fujifilm’s new Acuity range and enabled customers to run sample prints and interact with industry experts.

Grant Potgieter, General Manager, Graphic Communication Division at Fujifilm South Africa, comments: “Our Open House event not only marked the unveiling of our new building, but also celebrated ten years of Fujifilm South Africa. Our new facility further solidifies our position as a serious player in the market and reiterates the message that Fujifilm is here to stay.”

He added: “Sandton is the South African hub of business, and relocating to a safer and easily accessible location will maximise the potential of our business.”

Visitors, particularly those operating in the signage and wide-format markets, were impressed with the new facility and event.

Cindy Moller, Head of Debtors at printing and cutting firm Kyta Industries, says: “Fujifilm South Africa has opened a world class facility. It is very important for printers to partner with innovative and forward thinking suppliers, and Fujifilm South Africa’s new Technology Centre offers exactly this. We look forward to seeing technology demos, and testing the new print and cut equipment on display.”