Dr Pepper 10-2-14
Dr Pepper, the oldest major soft drink in America, has gone back to its roots with a retro glass bottle and a pressure-sensitive label featuring the nostalgic 10-2-4 motif.
The 10-2-4 feature derives from a slogan created in the 1930s “Drink a Bite to Eat at 10, 2 and 4”. The idea originates from research indicating that these are the typical times of the day an average person experiences fatigue. Dr Pepper Timeline
The sugar found in a bottle of Dr Pepper was the perfect remedy for this drop in energy. Manufacturers have revisited the original formula using real sugar rather than a sweetener, a current key trend within the soft drink industry with modern consumers craving natural ingredients. Sugar v Sweetner
Created using the same distinct design used in the 1950s, Constantia Spear used clear material with 3 colors and a gloss varnish to produce the pressure-sensitive label. To finish the vintage look, the packaging features the use of a 12 oz. glass bottle. Glass was the only choice for the nostalgic look and feel, as well as glass being 100% recyclable material. Glass recycling FactsIf you would like to receive a sample of the Dr Pepper label or any other label, please contact Jennifer Jones.