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28-07-22
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Digital Embellishment Trail announced for Labelexpo Americas 2022

Cutting edge tactile varnishing, digital foiling and laser die cutting to be demonstrated at show.

Labelexpo Americas 2022 will feature a Digital Embellishment Trail showcasing the latest developments in digital decoration technology from tactile inkjet coating to digital foiling and laser die cutting.

Companies confirmed as participating in the Digital Embellishment Trail include Cartes, Epson, Konica Minolta, Kurz, Mark Andy, Prati and Xeikon.

Tasha Ventimiglia, Labelexpo Americas show director, said, “The Digital Embellishment Trail will enable attendees to explore the full range of digital decoration options, both stand-alone and inline, with live demonstrations, sample packs and experts on site to discuss how digital embellishment can transform a converting business.”

Commented Andy Thomas-Emans, strategic director of the Tarsus Labels & Packaging Group, “After digital printing, digital embellishment will be the next big game changer for label converters and package printers. Digital embellishment means replacing analog coating, decoration and converting processes with digital. This can range from simply replacing a flexo varnish plate with an inkjet-applied spot varnish, to digital foiling, digitally applied tactile effects, simulated embossing/debossing and laser diecutting - all fully variable with on-the-fly job change and no tooling.”

"The market has embraced, through time, the possibilities of digital printing. We are at a point where it inspires digitalizing the broader aspect of label production; beyond print looking at embellishing and converting. Through the Digital Embellishment program at Labelexpo, we will explore various options which solution fits your business best." Filip Weymans VP marketing of Xeikon, participants of the Digital Embellishment Trail added.

There will be demonstrations throughout the three days of the show. The Digital Embellishment Trail is free to attend for all Labelexpo Americas 2022 registered visitors. For more details visit www.labelexpo-americas.com.