Constantia Flexibles Partners with Coca-Cola for Launch of New ROYAL BLISS Product Line
Coca-Cola Spain surprised top restauranteurs and bar owners with a presentation of Royal Bliss, a new product line exclusively for the HORECA industry. The 8-flavor line of premium mixers launched Feb 1, 2017. This is Coca-Cola’s first new local brand in Spain in 10 years and is backed by a 22 million Euro investment. Currently only planned for Spain’s HORECA sector, Royal Bliss gives the bartender a portfolio of flavors to create exciting new drinks.
Jorge Garduño, CEO of Coca-Cola for Spain and Portugal, called Royal Bliss one of their “big bets for 2017”. To bring this product line to market, Coca-Cola partnered with Constantia Flexibles for the front labels. Constantia Flexibles created a wash-off pressure sensitive label. This label consists of a 45 micron clear shrinkable film that was gravure printed with 7 colors using their Thermowash technology. This technology ensures that the inks and adhesive are completely extracted in the bottle washing process. They also created a pressure sensitive label using screen/flexo print for non-returnable bottles.
Coca-Cola Spain is very pleased with the look and efficiency of the label. “We are committed to HORECA and we want to give those thousands of customers a range of products with which they can continue to amaze their customers,” said Paloma Cruz Caridad, Sparkling SD Brand Director Iberia at The Coca-Cola Company.