The busiest and best Labelexpo yet for Pulse Roll Label Products
Narrow web ink and varnish specialist Pulse Roll Label Products Ltd enjoyed a highly successful Labelexpo Europe 2015, with its biggest and busiest stand ever.
Exhibiting at this year’s show helped to fully reinforce the company’s growing standing as a significant player in the international label ink market and provided a fantastic platform for the company to launch and promote its new UV flexo high strength PureTone ink system.
The unveiling of Pulse Roll Label Products’ new PureTone ink series stimulated tremendous interest amongst label printers and the company’s live colour matching demos proved very popular. Technical experts demonstrated daily the ease of colour matching and pre-press proofing using the company’s new mono-pigmented PureTone mixing bases.
Over the week, a total of 32 colour matches were made all with a dE of less than 2, using a 5 to 6 volume anilox, highlighting the strength of the new PureTone mixing bases. The new high strength UV flexo bases, supported with the use of an X-Rite Spectrophotometer and Ink Formulation Software, achieve colour standardisation and provide a total colour management solution for narrow web label printers. Matches included pantone references, colours on film, colours on business cards and colours on existing customer labels. One customer made a return visit to the Pulse Roll Label Products stand to match a colour that they were struggling to match on-press and which was successfully matched first time with a dE of 0.7.
Gary Seward, Managing Director, Pulse Roll Label Products said, “A fantastic show - the busiest, biggest and best Labelexpo yet for Pulse Roll Label Products. Being at the world’s largest label show provided a great opportunity for us to meet both existing and potential customers, and spend valuable time with our partners and distributors around the world.”
Darren Hallett, International Technical Sales Manager, added, “We were overwhelmed by the quality of visitors attending this year’s show. Exhibiting at Labelexpo has generated many new contacts in key markets around the world and created many sales opportunities for our narrow web ink and varnish products in both existing and new markets.”