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Bobst roadshows draw big crowds in South America

Source: L&L reports

Three roadshow events hosted by Bobst and industry partners in South America have attracted 400 delegates from the region’s flexible packaging industry, ‘surpassing expectations’.

The events, in Bogota, Colombia, Lima, Peru and Sao Paul, Brazil, were focused on the latest innovations and value creation options in flexible packaging, from raw materials to finished products. These were presented by Bobst and an array of industry partners, including Atlas Converting, Braskem, Coim, Daetwyler Graphics, Daetwyler SwissTec, Dow, Flint Group, Kodak, Lemo, Macro, Rossini and Schmid-Rhyner.

Technically oriented presentations addressed the processes of flexo and gravure printing, coating and lamination, vacuum metallizing, extrusion, slitting and rewinding, and bag converting, as well as innovations in resins and plastic films, in consumables, pre-press technologies, doctor blades, and in printing hardware such as printing sleeves, bridge adaptors and gravure cylinders. The event also provided attendees with the opportunity to network with banks, local associations and financial institutions with the aim to support them in their investments in Bobst equipment.

A presentation from Nestlé also gave insights into packaging needs and trends from the perspective of a brand owner.

Eric Pavone, business director of Bobst’s web-fed business unit, said: ‘We are well aware, that there is a constantly growing demand for high quality packaging in South America and that printers and converters in that region are increasingly investing in state-of-the-art equipment. This trend is also reflected in the very pleasing sales volumes which Bobst is recording in South America across all our product lines. Nevertheless the level of interest in our conferences in Bogota, Lima and Sao Paulo surpassed our expectations.’

Bobst and partners have hosted a number of these roadshow events around the world, including in Vietnam and Pakistan. The last leg of the South American series in Sao Paulo, held at Senai Theobaldo de Nigris, the largest and most traditional printing school in Brazil, was the 10th edition worldwide since the start of 2014.

‘More than 220 people attended the event in Sao Paulo, consisting of company owners and production managers, nevertheless Bobst also reserved places for Senai printing students who got acquainted with the latest technologies in different segments and products. The feedback was overwhelmingly positive and attendees praised the dynamics and variety of themes presented. The format of the roadshow could be described as “technology meets networking”, and we believe that it is this well-balanced recipe that visitors appreciate,’ concluded Pavone.