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30-10-12
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Avery Dennison uses the science of thin to improve performance and increase sustainability

New S7000 adhesive enables film portfolio to outperform on the press and the shelf


LEIDEN, the Netherlands — October 30, 2012 — Avery Dennison Corporation has introduced a Prime Film Portfolio of BOPP and Machine Direction Oriented (MDO) films, anchored with the new, proprietary S7000 adhesive that delivers excellent clarity, conformability for container squeeze, and dispensing stiffness for high-speed converting and dispensing.

The portfolio consists of clear, white and metalized facestocks on PET liners. In particular, the new semi-conformable Global MDO constructions enhance product shelf appeal and perform without wrinkles or peeling on many squeezable containers while producing 40 percent less solid waste and requiring 37 percent less energy.

For more rigid containers, new BOPP products have been designed with S7000 to offer excellent performance in both converting and dispensing even as materials become thinner. The S7000 adhesive delivers 50 percent less ooze and best-in-class wet-out performance across the entire portfolio.

“Thin is not simple,” said Tina Hannan, film product line director, Avery Dennison Label and Packaging Materials-North America.
“Thinner constructions typically have trade-offs in ooze, dispensing and wet-out. However, with our focus on the Science of Thin, we have created a portfolio that reduces the environmental impact while improving performance.”

The Prime Film Portfolio provides significant improvements in sustainable impact compared to similar films. When compared to the annual production of PE 85 using Avery Dennison™ GreenPrint, a life cycle assessment tool, Global MDO produces the following environmental benefits:
• 6,943 barrels of oil would be saved
• 1,225 trees would be saved
• 378,792 gallons or 3 households worth of annual water use would be saved
• 14,837,041 kWh or 1,275 households worth of annual electricity use would be saved
• 3,444 tons of CO2 or emissions from 675 cars would be eliminated
• 1,559 tons of solid waste or 690 households worth of annual waste would be saved

These improvements were driven by 31% less material weight and the use of a thinner PET liner. Greenhouse gas emissions are reduced by 22% as well.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labelling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2011. Learn more at www.averydennison.com.

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For more information:
Avery Dennison EMG
Rob Verbruggen Ankiza Gakunu
T: +31 (0) 71 579 4232 T: +31 164 317 025
Rob.Verbruggen@eu.averydennison.com agakunu@emg-pr.com