Avery Dennison recycled PET (rPET) liners now available across Europe in four constructions
The recent launch, by Avery Dennison, of a portfolio using recycled PET (rPET) liners has received another important boost, with four labelling constructions now available across Europe.
Georg Müller-Hof, vice president marketing LPM Europe, said that using post-consumer waste (PCW) to manufacture label liners represents a step change in sustainability:
“Avery Dennison is focused on real-world sustainability improvements, which ultimately means ‘closing the loop’ and using post-consumer waste to create new products. These four new labelling materials not only use a liner with more than 30% recycled PET bottle content, but they are also part of our CleanFlake™ and ClearCut™ portfolios – which offer important additional sustainability gains in their own right.”
Three CleanFlake materials are now available on a thin rPET23 liner. The ‘switchable’ CleanFlake adhesive is designed to separate cleanly from PET bottles during the recycling process so that contamination of PET flakes is avoided – an important factor in ensuring that recycled PET can be recycled rather than downcycled.