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This year’s Challenge will feature a new Continent Wrap King title, to be awarded between the announcement of Regional Wrap Kings and the crowning of the “King of the Wrap World.” Due to increasing global interest in 2017, Avery Dennison is adding Mainland China, Japan and South Korea, while dividing Europe into four distinct regions.

Wrap installers from 53 countries across the globe can submit commercial, full print or color change wrap projects to be judged to win thousands in prizes. This year’s prize packages are worth a combined total of $30,000, which will be spread out among Regional Wrap Kings, Continent Wrap Kings and the “King of the Wrap World.” Over 220 installers entered the Challenge last year, and more are expected to compete in 2017.

“We feel that our fifth annual Wrap Like a King Challenge will bring out the most creative and stunning vehicle wrap projects yet,” said Oliver Guenther, marketing director, Avery Dennison Graphics Solutions Europe. “This year’s Challenge has more competing countries, more winners and greater worldwide recognition, and this combination should make for an event that is even more captivating than its past editions.”

Twelve geographic regions in the United States, Canada, Europe, Australia, New Zealand, Japan and South Korea have been established for the 2017 Wrap Like a King Challenge. Wrap installers from these regions will submit projects featuring Avery Dennison Supreme Wrapping™ Film, the Conform Chrome series, the ColorFlow™ Series, MPI 1105 Supercast Digital film or a combination of car wrap films to be evaluated against their regional peers by a panel of judges.

New for 2017, the 12 Regional Wrap Kings will battle for the top spot on their continents, with four Continent Wrap Kings selected to move onto the next stage of competition. The continents for the Challenge are North America, Europe, North Asia and Australia/New Zealand. Winners of the North Asia and Australia/New Zealand regions will automatically be elevated to continent winner status.

The first 25 submissions in the Challenge will receive a special entry prize. Regional and continent winners will be announced in October. The overall winner will be chosen by the panel of judges as the best in show and crowned the “King of the Wrap World” at the 2017 SEMA Show, October 31 - November 3, 2017 in Las Vegas, NV.

The 2017 Judges Panel includes:

  • Justin Pate - The Wrap Institute, USA
    Pate is an Avery Dennison certified installer/instructor in the US. He leads the Avery Dennison North America hands-on car wrap workshop and certification program and is co-owner of The Wrap Institute.
  • Myles Kovacs - DUB Magazine, USA
    Kovacs is the president and co-founder of DUB® Magazine, a US based magazine that focuses on the urban custom car culture and celebrities and their vehicles.
  • Jun Kinoshita - Avery Dennison Graphics Solutions, Japan
    Kinoshita is the sales manager for Avery Dennison Graphics Solutions in Japan. He introduced the Certified Wrap Installers training program to Japan and worked together with Justin Pate on the training course.
  • Stefan Ude - Ude FolierungsKonzepte, Germany
    Ude is the owner of Ude FolierungsKonzepte in Germany. The company offers a wide range of services from car wrapping and signage to facade applications and trainings.
  • Anders Prates - WTP Dekor, Sweden
    Prates is co owner of WTP Dekor on the west coast of Sweden. Its three founding partners, Anders Prates, Diego Castro and Claes Lindvall, are Avery Dennison certified installers.
  • Molly Waters - Avery Dennison Graphics Solutions, North America
    Waters is a senior technical specialist in North America with over 18 years of industry experience. Waters often visits sign and wrap shops around the region, talking with customers about the car wrap industry. She also frequently contributes to the Avery Dennison blog.
  • Peter Wright - Avery Dennison Graphics Solutions, Asia Pacific
    Wright is a technical marketing manager and works with the industry's leading installers, teaching vehicle wrapping workshops and promoting the industry.
  • Jurriaan de Vries - Avery Dennison Graphics Solutions, Europe
    De Vries is the technical services and support manager, responsible for the European technical support organization, trainings and workshops in different Graphic Centers across Europe.

The four continent winners will receive a three night stay in Las Vegas for the 2017 SEMA Show, where the 2017 “King of the Wrap World” will be announced. The $3,200 prize pack for continent winners also includes personalized Wrap Like a King swag, $500 in gift vouchers, a 67” Race Ramp and a variety of promotional and marketing tools for the winner’s wrap shop. The “King of the Wrap World” grand prize package is worth almost $5,000.

Car wrap installers are encouraged to enter a vehicle wrap project using Avery Dennison Supreme Wrapping™ Film or digital Supercast films at www.wraplikeaking.com/eu. Official rules, judge bios and prize information are also posted on the site.