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31-07-13
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Avery Dennison doubles its "ThinkThin™" portfolio to support sustainable labelling

Avery Dennison Label and Packaging Materials has introduced seven new 'thin' film and paper products that retain shelf impact while making premium food labels more sustainable through thinner label material constructions.

Brands are making ever stronger demands for waste reduction and more sustainable products, and the Avery Dennison ThinkThin™ range is an important tool for label converters who want to measure and report on sustainability improvements. Thinner facestocks and liners across the entire range ensure both performance and environmental benefits across many different films, papers and thermal products, compared to the standard thicker versions. This is because they require fewer raw materials and less energy during manufacture, according to lifecycle assessment charts compiled by Avery Dennison.

“This expanded ThinkThin portfolio has been designed with real-world needs of label converters and brand owners in mind,” said Jan 't Hart, product line director at Avery Dennison Label and Packaging Materials. “Better sustainability credentials are the foundation of the ThinkThin initiative, but our priority remains that of giving customers materials that look great and perform better than ever. ‘Green’ does not have to mean ‘second best’ if the technology is right.”

The new ThinkThin film materials are ideal for premium food labelling applications. They feature Avery Dennison’s innovative S7000 adhesive which enables high speed production and offers both water-whitening resistance and reduced adhesive bleed. The extended film family now includes PE LG Top as well as the thinner PP 40 Top, both with top coating and available in clear and white.

The Avery Dennison Greenprint™ lifecycle analysis quickly reveals the sustainability ‘wins’ made possible by new ThinkThin products. For example, PP40 Top Clear (with S7000 adhesive and a PET23 liner) uses 46% less energy, generates 30% less solid waste and consumes 39% less fossil material than the conventional PP60/S4000/PET30 material. The liner is also fully recyclable via Avery Dennison’s recycling program, available throughout Europe.

ThinkThin paper–based products are now all FSC-certified and can be used in a wider variety of substrates, whether in food labelling or in other applications such as home and personal care. The MC70 paper facestock is lighter than the conventional MC Primecoat alternative, and is now available with new adhesive options that allow ThinkThin paper materials to cope with applications all the way from the cool room through to high speed room temperature labelling. Thermal labelling also receives a welcome boost: Thermal Thin 200LD is now available with S2000N permanent emulsion adhesive, allowing higher speed application.

To find out more about the extended ThinkThin portfolio and to read the lifecycle assessment analysis for all ThinkThin products, go to label.averydennison.eu/thinkthin.