HomeNews › Avery Dennison at Paris Packaging Week 2024, Where beauty, technology and sustainability meet
Member news

Avery Dennison at Paris Packaging Week 2024, Where beauty, technology and sustainability meet

Visit Avery Dennison at Paris Packaging Week, 17-18 January 2024, Booth G10, to learn how to take a holistic approach to your packaging's EcoDesign. Using sustainable labeling solutions that promote a circular economy, and innovative labeling materials combined with digital ID technology, Avery Dennison will showcase the very latest innovations and technologies shaping the future of premium packaging. 

With the EU Packaging and Packaging Waste Regulation (PPWR) requirements, brands need to embrace the transition towards sustainable packaging. Via a special EcoDesign Talk on 18th at 11:00am (Booth G10) Avery Dennison will share how premium brands can balance luxury with sustainability and increase customer engagement. 

Avery Dennison will spotlight its Sustainable Portfolio of products and solutions that enable brands to use fewer natural resources, cut carbon emissions, reduce waste, and build towards a circular economy. There will also be interactive demonstrations showcasing the company’s digital identification solutions such as RFID (radio frequency identification technology), NFC (near-field communication technology), and atma.io connected product cloud, which are helping brands to develop deeper relationships with individual consumers through brand storytelling opportunities. This will be brought to life via French fragrance brand, Bastille Parfums, who is leveraging Avery Dennison’s RFID sensor technology and atma.io, to provide instant and full transparency about ingredients, environmental impacts, date of bottling, and more, making beauty more responsible and transparent than ever.

Vladimir Tyulpin, Avery Dennison's Market Segment Leader for Premium Packaging Solutions LPM EMENA, comments:

“In the ever-evolving landscape of beauty and luxury, a seismic shift is underway. Sustainability is no longer a buzzword; it’s become a business imperative. 2024 points towards a future where packaging is more than just a container for products - but a smart, interactive tool that can enhance the consumer experience and contribute to a brand owner’s sustainability initiatives. From connected products to recyclable materials and reusable packaging models, 2024 is poised to be a game-changer and we’re excited to kick off the year at Paris Packaging Week.”