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Apex Group of Companies Welcomes New Eurasia Sales VP

In an ongoing commitment to providing the finest flexographic ink-to-plate metering products and service, Holland-based Apex Group of Companies is proud to welcome Willem-Jan Kersten in Apex’s newly-created role of Vice President of Sales for Eurasia.

Kersten comes onboard Apex at an exciting time for the flexo industry: “High quality flexo is becoming available to all segments of flexography. Printers everywhere are embracing Apex products that empower their productivity and profitability,” observes Kersten. “With GTT and our new sleeve technologies, Apex is uniquely positioned to deliver the highest-standard products in the industry.” Armed with an extensive background in global marketing and organizational management for large manufacturing companies, Kersten brings to Apex a fresh business perspective plus business development and sales expertise.

Having excelled in industries as varied as dairy production, adhesive tape, business software applications, and heating radiators, Kersten began his relationship with Apex as a business consultant, developing strategies and procedures to ensure high-quality production and effective marketplace communication. “I am eager to expand Apex’s game-changing technology into new markets, including offset and coating applications,” notes Kersten. “Each country in Europe and Asia can benefit from Apex products, and our growing sales staff is trained to educate and deliver this message to our markets.” When he’s not streamlining business processes or enabling salespeople to better serve customers, Kersten enjoys foreign travel with his wife and sons. “Keeping fit also gives me the stamina to manage Apex’s ever increasing product lines and partnerships,” says Kersten. “Reading, attending theatre and enjoying good meals with good friends and family round out my routine.”

Kersten is impressed with Apex’s continual-improvement teamwork, noting “We are in an excellent position to change the rules of the market with our new products and the drive to create a global success out of our innovative initiatives.”