FINAT Webinar Series 2018: Intelligent packaging ‘if packaging could talk’
Presented by Keran Turakhia of iPackaging Expertise Ltd and Hive IP Ltd (also speaker at the FINAT European Label Forum).
Keran Turakhia is the Founder of Ipackaging Expertise Ltd. Keran has worked in the world of packaging and grocery brand building for nearly 30 years and has been described as a guru on the subject of ‘packaging as a media’ and the ‘internet of packaging’. He recently published a book titled ‘If Packaging Could Talk’. During the webinar, using his ‘6R’ methodology, he will present market case studies demonstrating the untapped value in labels and packaging for brands to liberate.
Here, Keran will expose the challenge that FMCG brands face in trying to translate powerful new technology like digital print, NFC tags and coding to make a tangible ROI.
Keran outlines where the challenges are, and suggests a clear methodology to try and help brands and their suppliers overcome them.
Keran's work has over 300 market case studies in the FMCG world that he can refer to as evidence that labels and and packaging have a hidden media value, physical and digital, that can be used to confront brand's everyday problems like: winning new customers, getting a customer to buy more frequently, winning customer loyalty and stronger brand engagement."
This webinar is particularly aimed at marketing and sales managers.
Registration is free of charge and for FINAT members only.