Joint FINAT and national label association ‘Young Talent’ project

The European label industry associations have joined forces and are embarking on a campaign to attract the attention of youngsters in sales, marketing and production departments and inviting them to work for the label industry. At the end of January, a group of next generation talents from FINAT and several national associations visited Berlin for a brainstorming meeting about the branding of our industry to their future colleagues. The workshop brought together experts from Germany, Belgium and The Netherlands and representatives from Germany, the UK, France, Sweden and Greece. The group put together a ‘plan 0.1’ with profiles, messages and media that can be used as a first step for this campaign. In the coming months leading up to the Young Managers Congress (22-24 March), the national association meetings (April-June), the European Label Forum (7-9 June) and Labelexpo Europe (25-28 September) these initial plans will be converted into a concrete campaign involving different (social) media to reach out to and attract the attention of the target audiences.

‘Create Your Pathway to Success’

FINAT Young Managers Congress, Lisbon, 22-24 March
More information